Put one brand in the spotlight each month
Choose a focus brand for the month and track its sales, the number of shops it reached and each salesman's contribution, separately from overall sales.
| Route | Shops | Ctn | Sales (Rs) |
|---|---|---|---|
| Route 1 | 52 | 168 | 2,26,800 |
| Route 2 | 41 | 121 | 1,63,350 |
| Route 3 | 58 | 182 | 2,45,700 |
| Route 4 | 37 | 98 | 1,32,300 |
| Route 5 | 26 | 71 | 95,850 |
| TOTAL | 214 | 640 | 8,64,000 |
Time gone 74% · 96 shops still to reach
Brand of the month screen with sample data
Focus the whole team on one brand
Distributors often run a focus brand each month, either a new launch or a brand the company wants pushed. Selecting it as brand of the month gives it its own target and its own progress view, without changing how invoices are made.
Because every invoice records the route, salesman and shop, the system shows how much of the brand was sold, how many shops bought it and which salesmen are pushing it, so the effort is visible during the month and not only at the end.
Key points
- One focus brand selected per month
- Separate target for the brand
- Shops reached vs total shops
- Sales by route and salesman
- Comparison with previous focus months
Running a brand of the month
Step by step, the way it happens in your business.
Choose the focus brand for the month.
Value target and shop coverage goal.
Salesmen know the brand and the goal.
Normal billing counts towards the brand.
Shops that bought it are counted by route.
Results compared at month end.
Who is pushing the focus brand
Salesman-wise sales and shop coverage for the brand of the month.
| Salesman | Shops on route | Shops bought | Ctn | Coverage |
|---|---|---|---|---|
| Salesman Bilal | 84 | 66 | 192 | 79% |
| Salesman Ahmed | 72 | 44 | 131 | 61% |
| Salesman Usman | 90 | 71 | 205 | 79% |
| Salesman Kashif | 64 | 33 | 112 | 52% |
| TOTAL | 310 | 214 | 640 | 69% |
Salesman coverage with sample data
Screen preview with sample data.
Ways distributors use brand of the month
A few common uses. Your companies and team decide which fits.
New launch
Get a new product into as many shops as possible in its first month.
Company push
Support a principal's monthly focus with your own tracking.
Slow stock
Move a brand that is building up in the warehouse.
Weak routes
Use coverage figures to find routes where a brand is missing.
Focus brand tools
Included in Distribution POS, with no extra modules to buy.
Monthly selection
Pick the focus brand or company for each month.
Brand target
A value target just for the focus brand.
Shop coverage
Shops that bought the brand vs all shops on each route.
Salesman ranking
Each salesman's sales and coverage for the brand.
Daily trend
Day-by-day sales of the focus brand.
History
Compare this month's focus with earlier ones.
The numbers behind it
Examples of the reports this feature feeds. Figures are sample data.
Focus brand sales by week
One month, Rs thousand (sample data)
Shop coverage
Shops that bought the focus brand (sample data)
Notes from our setup team
Practical advice from setting up distributors like yours.
One clear focus works better than several at once.
A brand in more shops usually sells better next month too.
Showing the team the coverage figure halfway through keeps the push going.
Make sure the warehouse has enough of the focus brand before the month starts.
Brand of the month: common questions
Can I pick more than one brand in a month?
The feature is built around one focus brand per month. If you need more, we discuss it during setup.
Does it change how invoices are made?
No. Normal invoices count towards the focus brand automatically.
How is shop coverage counted?
A shop counts as reached when it has at least one invoice with the focus brand in that month.
Can I see past focus months?
Yes. Previous brands of the month and their results stay available for comparison.
See brand of the month working in your business
Book a free demo and we'll show it with products and routes like yours.